Saturday, January 16, 2010
Are You Tough Enough To Drink Purple Cowboy?
Recently I received a bottle of wine called Purple Cowboy. It was a handsome bottle. Bordeaux style dark green glass with a nice dark purple logo of a cowboy riding a bronco hard. The label was attractive enough, but I just didn’t know if I should trust it. Today, after walking by the bottle at least 100 times, I decided to do some research and then open the bottle to find out a little more about Purple Cowboy wine.
In order to talk about Purple Cowboy, I need to tell you a story about its maker. In 2004 a wonderful lady by the name of Terry Wheatley started an organization called Tough Enough To Wear Pink. Terry, a breast cancer survivor came up with the dream that at the NFR in Las Vegas wouldn’t it be great if all of these incredibly tough cowboys, their horses, and even the organizers would wear pink for one day of the competition.
This concept became a dream, and now a growing reality as Tough Enough To Wear Pink has now become one of the biggest draw days for rodeos all over the world. On Wednesday, December 10th of 2008 the NFR was a sea of pink from end to end.
Now, let’s talk about Purple Cowboy. Mrs. Wheatley being a rodeo mom and wife has also helped pay the family bills by working in the wine industry for many years. In Paso Robles, in the heart of California’s South Central Coast, the region has been in a long transition from farming and ranching to becoming one of the greatest Syrah regions in the world. The annual heat elements and good water sources have made the AVA affectionately known as the region of the “Rhone Rangers”.
With Purple Cowboy, Terry has melded her love for rodeo with her love and ambition for wine. From a recent press release Wheatley says “The cowboys I know love dark red wines – the kind that make your teeth purple”. Wheatley made the wine in that dark style. A mixture of 45% Cabernet Sauvignon, 35% Syrah, 6% Merlot, and a balance of other reds were fermented in stainless using pump-over techniques to bring extra darkness to the juice.
As I pour the wine into the glass I am reassured that the wine is definitely a dark red by how ruby deep it is in the glass. The nose is of blackberries and ripe Bing cherries and cola. It reminds me of Cherry Coke as a kid. This ready-to-drink wine hits the palate with an explosion of berries, and warm vanilla on the finish. I would pair this wine with a nice rib steak or burgers on the grill any time. Actually, I’m thinking spicy short ribs with corn and beans.
A couple of things I need to let you know about Purple Cowboy before I close. Foremost, the profits from the sale of this wine are to raise funds for the Tough Enough To Wear Pink organization. If you have any connection to someone struggling now or in the past with breast cancer I highly suggest that you buy a bottle to support this great cause. Also, it is my understanding that Purple Cowboy is going to be at the Roundup this year for the 100th. My hope is to share a glass of Purple Cowboy with Terry Wheatley in my pink shirt and hat this fall!