Monday, May 9, 2011
L’Ecole Label Re-design and Upcoming Regional Tasting Events
Yes. The scuttlebutt is true. The world famous schoolhouse label that has graced the front of every bottle produced by the L’Ecole No. 41 winery since the 1980s is going away.
After much soul searching, and a complete redesign, owners Marty and Megan Clubb, made the change in the label in March of this year. The new design is a much more elegant and upscale drawing of the famous schoolhouse.
Although it was fun, the old, childlike drawing of the schoolhouse didn’t really lead the consumer to understand the quality and depth of the product in the bottle. This was definitely a problem as the winery has consistently produced high scoring wines that have attracted them to the world market.
L’Ecole produces wines from some of the best vineyards in the United States. With juice being sourced from Walla Walla’s Pepperbridge and 7-hills, and the Columbia Valley’s finest vineyards, the look on the outside of the bottle needed to match the exquisite quality and craftsmanship on the inside. This new label really brings the look and quality together.
The new label is being released currently, with this year’s spring released wines. You can view the new labels, which will be coming to stores and establishments in the area soon, or by going to the winery. For a special tasting and viewing opportunity in the Hermiston area, the winery will be a special guest at Farmer’s Kitchen on June 2nd from 5p.m. to 8p.m.. It would be great to see you there!
Speaking of tasting events, there are a number of events going on in the region over the next few weeks. Here is a short list of events soon to come:
If you’re “jonesing” for a great glass of wine, and you happen to be in the area, I suggest touring Baker city with Jones winery. They will be at Bella’s from 3 p.m. until 4:45, and at Earth and Vine from 5 p.m. until 7 p.m. on the 12th of May.
Great Pacific in downtown Pendleton will be hosting my friends from Saviah Cellars on May 13th. If you haven’t had any of Rich Funk’s “Jack” lineup, I’m sure you’ll be in for a treat. Everywhere I go I’m finding this label as the hip new glass-pour wine in the Northwest. Hopefully he’ll also be showing off his other labels as well.
Something I definitely do not want you to miss is the opening of Graybeal Distributing’s new expansion. On May 19th, my friends and past employers, Maryl and Barry Featherstone, and the whole Graybeal clan will open the warehouse for tours and tastings. The staff of Ste. Michelle wine estates will be on hand pouring vintages from their extensive lineup, as well as my old buddy Lloyd from Full Sail Brewing who always has a new brew to taste or story to tell. Starting at 5:30 p.m. and running until 7 p.m., I highly suggest attending this event.
Just in case you are one of those people who enjoys beer a little more than wine, I want to invite you to Bellinger Farms on June 2nd, or to Great Pacific on June 3rd for their Laguintas Brewery tastings.
As with every time I tell you about tasting events in the region, I ask you to be safe, find a designated driver, or plan to stick around before driving home. I want to be able to see you at the next event!